Digital age, companies of all sizes and industries are online. The market for consumers’ attention extremely fierce. Online businesses in the US only a tiny percent can attract enough customers and increase online sales.
If you’re an online retailer You’ve probably realized the importance of digital marketing essential to the long-term success for your store online. What exactly is digital marketing and how do you go about it?
What Is Digital Marketing?
Before the advent of the Internet, companies could advertise their services through billboards, TV ads direct mail, display windows in stores. However, with the world of commerce and consumption shifting to the digital world, advertising and marketing have also moved online. Marketers are able to connect with their customers via online channels, such as social media web pages, search engines as well as text messages and emails, which is what we consider to be digital marketing or online marketing.
Why You Need Digital Marketing
- Although traditional channels remain in use, the digital marketing industry has many advantages.
- Online marketing allows you to connect with global people.
- Personalization lets you focus and segment your audience more efficiently.
- Efficiency and automation allow you to achieve more from a smaller marketing budget even if you have a smaller marketing team.
- Software helps you adopt digital marketing strategies more quickly and simpler.
- Analysis and collection of data helps your business to take better decisions.
To take advantage of opportunities and differentiate yourself from your competitors in the digital world You need to develop a strong strategic plan for digital marketing. This means you must embrace a variety of digital marketing strategies. For instance, the software reviews site G2 has observed that those who use 3 or more channels within their campaigns are able to make a purchase and engagement rate that is 25% higher than those who use only one channel.
Top Digital Marketing Tips
Emotive can help ecommerce companies utilize text messaging as a crucial element in the most effective Digital Marketing Strategy. However, we’re aware that the benefits go beyond texting, and we’re going to share our top digital marketing strategies to you.
Understand Your Customer
Understanding your customer’s needs is a crucial aspect of e-commerce marketing. They are who they really are? What are their hobbies as well as their needs and desires? What are their preferred places to go to spend their free time? To understand and identify your clients, you may need undertake market research. it could be as simple as contacting a few of your current customers.
The data you gather will be used to build buyer personas for various types and the customer journey. This depicts the steps a prospective customer goes through on their journey from a shopper who is anonymous to a the loyal customer. You’ll need to identify segments of customers by factors like gender, age job or income, geographic location and other interests.
Create Compelling Content
The most crucial aspect of digital marketing the creation of appealing informative and pertinent content which attracts users to visit your site. The clickbait content may grab shoppers however when it’s not valuable to the people you want to attract they’ll probably leave prior to making purchases.
Content that is valuable can take it’s form as blog articles or videos, infographics or posts on social media. Below are a few marketing strategies to help you create effective content:
- Regularly update content.
- Create content that is engaging interesting, informative, and sympathetic.
- Make sure your content is authentic and represents your brand’s values.
- Use infographics and video.
- Customize content for different digital platforms.
Regularly Optimize Your Website for SEO and Conversions
Your website is your gateway to sales, and it’s essential to make it a success for conversion. That means you must ensure that your site is easy to navigate and clearly communicates a call-to-action that loads quickly, and has a secure checkout. Optimizing your website to convert visitors will result in a significant increase in sales online.
Your website and content must also contain key search terms: phrases and words that consumers use to search for information to find services, products, or websites that are similar to yours. Google and the majority of e-commerce platforms, web builders, and many other businesses offer tools for free to help you study keywords and tailor your content according to them.
Build a Presence on Social Media Platforms
The majority of your customers or potential customers spend a significant portion of their time scrolling through their social media profiles or socializing online on Reddit as well as Discord. Here are a few social media marketing strategies to assist you in utilizing these popular platforms.
Find the communities and platforms that your customers frequent. Be aware of the kinds of information they post about your company and industry, and also their views about it.
Make content that entertains and educates or informs your audience. Not just about your company’s name and products, but also about the needs and wants of your audience.
Create Mobile-friendly Content
Do you know that top 1000 online stores in North America get 65percent of their traffic on mobile devices? If your site isn’t optimized for mobile devices, you’ll be losing customers. Make sure that your website appears attractive and loads quickly. It should also be sure that it is user-friendly across all devices.
Make sure your website is optimized to be mobile-friendly on all devices such as tablets, mobiles and laptops. Check the speed of your website as this is a crucial aspect to draw visitors to your site. If your web pages are loading at a slow rate it is likely that customers will be unable to stay on your site. When creating content that is mobile-friendly:
Integrate Marketing Across Multiple Platforms
The most crucial aspect to digital marketing involves the integration of your brand, messaging and marketing campaigns across different platforms simultaneously. The management of content across multiple media can be an daunting task, but it’s crucial to be successful on the internet. These are some of the digital marketing suggestions to help you integrate across different platforms:
- Develop long-term strategies for digital marketing which align with your mission and objectives
- Utilize a CRM software to monitor customer information and gain a better understanding of audience behavior
- Conduct A/B tests and be aware of the conversion metrics such as open rate, CTR, etc.
- Create a calendar for content and share it with your company
- Create a consistent brand across all channels
Get on Google My Business
Google my Business Google my Business is an open platform that permits businesses to set up a profile on Google. It’s a no-cost service and is an excellent opportunity to get in touch with potential customers, particularly in the case of local businesses that has customers living near your location. It is important to create your own business profile and complete all details in a timely manner. Other benefits to using Google My Business:
Customers are able to rate your business and leave reviews and leave reviews, which allows you to take action on feedback and find out what your customers like or dislikes about your business.
Making your shop part of Google My Business can be an example that of optimization for search engines which improves your search engine rankings
Use Email and SMS/Text Marketing Efficiently
There’s a reason why email remains the mainstay of many digital marketing campaigns as it’s a massive low-cost means to keep in contact with your customers, keep them informed about your business, and to promote your services, sales and other news. There are a myriad of software solutions that allow you to create email templates, monitor the number of clicks and open rates, and ensure your email lists are up-to-date and in compliance. Also, adding a form, banner, or pop-up to your website to gather email addresses is a simple method of growing your customers. Email is an excellent way to communicate important information and information that is timely however, for urgent messages, turn at SMS.
Invest in Digital Advertising
Pay-per-click advertising is among the most efficient methods of digital marketing to reach your intended audience and bringing people to your website. It may be a bit risky to invest money in advertising on the internet however, given the fierce competition in online market, PPC ads are table stakes.
PPC ads are an effective tool to experiment with your brand and message The aim of learning which content gets the most attention and will continue to increase your return on investment. Google Ads as well as YouTube Ads are two examples of PPC advertising as are social media platforms such as Instagram, LinkedIn, Twitter and Facebook.
Personalize Content
Every day, we post important data about ourselves on the internet. As an e-commerce company you can use this information in a respectful legally-sound ways in order to get to know your customers and connect them with the items they require and want. The research from Demand Metric finds that 82 percent of consumers feel more confident about an organization after engaging through content that is personalized. If you tailor your content according to customers their needs and preferences it will be possible to boost conversion rates and gain an increase in return on investment on your investment.
Make Use of Modern Digital Tools
As online stores are a step forward from brick-and-mortar shops. digital marketing tools can make marketers more efficient, data-driven and efficient online. They also allow you to enhance the user experience and the customer journey from the initial interaction to a referral. Here are some ideas to look into if you’re already doing this.
Chatbots employ artificial intelligence to interact with users. They are able to answer questions, offer assistance to customers, and even promote products. Chatbots are scalable and cost-effective way to communicate with customers on a more personal level, even when there isn’t an actual person to answer any question.
Video is a popular method to engage with customers The amount of videos viewers watch online has increased by two times because marketers who utilize video claim that it provides positive ROI. You can try video prospecting by using video clips that are short and personal to introduce your company and brand, describe your products and create connections with prospective customers. You can also add demos of your products to your website to educate customers and increase sales.
