Starting a new business for playing cards is not difficult but the real challenge is to promote it in a highly competitive market. A variety of marketing techniques are used by businesses these days. However, the way you package your playing cards plays an imperative role in giving good exposure to your brand. The use of attractive colors, fascinating graphics along with other branding elements like logo, etc. can perform much better than conventional marketing techniques. This makes it an effective and affordable way to promote your brand. Let us discuss 6 simple tips to make your personalized playing card boxes a persuasive marketing tool:
Be Creative And Use A Unique Theme:
Upgrading your packaging style and implementing new ideas is the best way to represent your brand more professionally. Marketing is not an easy task. Businesses have to learn new tactics to establish their position in the market. Being creative and experimenting with something unique can bring good exposure to your Custom playing card boxes products. For this, you should keep an eye on the latest trends and use them for your brand’s welfare. Let’s say, customers, are attracted to innovative box styles. So you can choose a gable box, sleeve, a box with an attached or a separate lid, flip-top box, hexagonal box, or any other unique shape to represent your products more distinctively. Being open up to new ideas can make your packaging an effective marketing tool. You may also go for a specific theme for your brand. Choose a suitable color or an eye-catchy logo that makes your playing cards boxes wholesale more recognizable. All these tactics play an imperative role in highlight your brand.
Choose a Right Color Palette:
Colors play an imperative role in determining our purchase decision. They have such a deep influence that we often judge the nature and quality of a product by looking at its branding and the types of colors used. While designing a package for your playing cards, you have to keep the influence of colors in mind. Different colors create a different impact on buyers. If kids are your target market, you should choose a bright color palette whereas for the elder age group a minimalistic style or light color scheme might be a good option. Going for the right colors saves your time and effort while the wrong one can affect your sales and repel the customers. Sometimes you might have noticed that customers get attracted to new gaming products. It’s all because of branding and the use of attractive colors that appeal to the eyes. It is not always necessary to choose vibrant colors; you may also go for elegant ones to enhance the sophistication of your brand, making it look more professional.
Never go for a Wrong Font:
Going for the wrong font size and style is a common mistake. It sounds little but can be a big hindrance in the promotion of your playing card products. This is because typography plays an imperative role in making your product appear professional and more comprehensible. A font is a basic thing through which you can deliver valuable information to the customers therefore it should be legible enough to understand. Choosing the right font does not only mean that you have to go for a particular style. It also suggests how the statements should be printed by using that font to create an elegant and professional display. You have to deal with its size and color too. Choosing a smaller font makes your design look blunt. It makes it difficult to deliver even the basic details that customers want to understand before purchase. Similarly choosing the wrong color may merge your text with the background and makes it dull. A good designer always knows the right color palette and fonts to make your branding more proper.
Imprint the Company’s Slogan and Logo on it:
If you want to use your personalized playing card boxes for marketing purposes, the best way is to print them with your company’s name, slogan, logo, and other branding details. Such information does not only enhances the outlook of your cases but makes them perfect to be displayed in a retail environment. It gives a unique identity to your gaming products. As a result, the customer can identify your products easily among several competitors. You may also print the company’s address, social media presence, a link to the company’s profile or website to make these custom boxes cardboard more interactive for the user.
Be Playful with Box Styles:
When it comes to playing cards, businesses have an array of choices to grab the customer’s attention. Starting from simple playing card tuck boxes, to sleeves, flip-top boxes, two-piece boxes, gable boxes, tiered boxes, or hexagonal boxes the choice is unlimited. You may also switch to other packaging boxes materials in addition to cardboard if you want. Wooden cases and metallic boxes are some other trendy options. However, the issue is their affordability and difficulty to customize. On the other hand, personalized playing card boxes designed from cardboard can address all your concerns. You can customize them in a variety of shapes, sizes, colors, and styles of your choice. Go for adding handles, custom inserts, windows, or die-cut patterns to make them more alluring. Special finishing and lamination effects can be applied to these boxes to enhance their durability and appeal.
